RYZE: Awaken

RYZE:
Awaken

RYZE: Awaken
ClientRYZE Superfoods
AgencyVice Global
ProductionObject & Animal
DirectorBertie Ellwood
DOPErik Messerschmidt
Say hi to
Rye.
RYZE’s newest
legend.

Meet Rye — RYZE Superfoods’ newest legend, and the most charming reason yet to trade your morning crash for a mushroom-powered ritual. Shot by Object & Animal with director Bertie Ellwood and DOP Erik Messerschmidt, the film hands its leading role to a fully CG character. We built Rye end to end — design, look-development, animation, lighting and final compositing — integrating every frame into the live-action plates so the little mushroom feels tactile, expressive and right at home in camera. From first sculpt to final online, the whole build ran through a single controlled pipeline, keeping Rye consistent, believable and just a touch cuter than your morning alarm.

ScopePost · VFX · CG Character
FormatTVC + Social
PipelineHoudini · Maya · Nuke
Year2024

The Process

Stills

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