RYZE:
Awaken 2.0
ClientRYZE Superfoods
AgencyVirtue
ProductionObject & Animal
DirectorBertie Elwood
Rye
returns.
returns.
Rye is back. RYZE Superfoods’ pint-sized mushroom legend returns for Awaken 2.0 — brought to life once more as a fully CG character. Spellwork rebuilt and re-animated Rye end to end — design, look-development, animation, lighting and final compositing — integrating every frame into the live-action plates so the little mushroom stays tactile, expressive and right at home in camera. Shot with director Bertie Elwood and Object & Animal for Virtue, the whole build ran through a single controlled pipeline, keeping Rye consistent, believable and every bit as charming as his debut.
ScopePost · VFX · CG Character
FormatTVC + Social
PipelineHoudini · Maya · Nuke
Year2026



