Mercedes:
The Journey
ClientUnofficial Spec Ad
DirectorSermed Darah
AI
as a
tool,
not a shortcut.
as a
tool,
not a shortcut.
Our goal was to create a film with AI technology that feels as close to a real production as possible. To achieve this, we defined a series of clear criteria, each serving as a milestone on the path to the finished film.
FormatStudio Reel
ScopeR&D · Generative · Finishing
PipelineDiffusion · Houdini · Nuke
Year2025
The Process
Stills
